Pop! Promos Promotional Mailers

Pop! Promos is a young company in the printed promotional products space with new ideas and products. The challenge I faced as a designer was that in that space, nothing new was being done design-wise, and clients expected to be reached in traditional ways. So how do I communicate this young company’s vision while still keeping in mind the traditional design space in which I was working? My goal with these mailers was to not only showcase the company’s fresh take on the promotional products space, but to generate interest in new, exciting ways by re-imagining what was already being done. I kept the mailers bright, eye-catching, and relatively simple, and injected a young and snappy tone into the copy. I worked collaboratively with the team to ideate eye-catching imagery and phrases, and had the responsibility of photographing and designing all products shown on the cards, as well as designing the layout of all of the cards.