PD Aerostats Rebrand

At Solari Creative, I led an initiative to create a cohesive branding package for a government agency. I identified the challenges of the organization’s outreach tactics, and from there developed the new visual language for the agency. My goal was to elevate their branding from the dated, unclear logo they had before to a brand suite that conveyed a modern outlook and fresh ideas, while still communicating a sense of dependency and professionalism. I took inspiration from the system and the area in which it operates, and I developed a brand guide, designed their logo, stationary, and additional branded objects, and developed diagrams and digital branded presentation templates.